The Art Of Work In 2025


Somebody recently asked me: ‘what is work for you?’ That started me thinking. Work for me involves inspiring other people to move away from their comfort zone. I try to enable others to self-manage on the road to fundamental changes in thinking about society and the organization of it. Work, as a form of value creation, starts for me with an awareness of the position of yourself and/or the organization in the living and working environment of stakeholders. This “eye for the own environment” is the sum of financial returns, social renewal, and an ecological awareness. The goal of work should increase one of these elements and should always contribute to a “special” user experience.

Work however, as a tool to create value, is changing rapidly.

The office as we know it is gone. The traditional school, library, and meeting centers will follow. We need new physical locations, located at new geographical spots, where people can meet, work, exchange information, and more. Organizations today have to rely on powerful, and above all, inspirational encounters around the workspace. This needs to occur not only with colleagues, but with everybody who is connected with the organization, itself. These encounters help us to create a sustainable value network around the organization, and that is what makes the Organization 3.0 future proof.

Hundreds of millions of people in the world move around without restraints, literally unbounded, across borders all over the planet. These people of the world are no longer bound to old organizations. They have organized themselves in virtual social networks. They have started to create value in a different way. They do not work according to a formal organizational structure. They guide themselves. They are themselves. Their social connections show great creative vitality and unleash an enormous amount of energy. From within their self-awareness they respect the individuality of anybody. People of the world are not after personal enrichment at the expense of others. They share, and they are prepared to do a lot for someone else, without expecting a monetary reward.

In the final chapter of my book Society30 I describe how I look at value creation in the year 2025:

“Almost the largest part of what we used to call the Gross National Product is now realized from these global mega-cities via their value networks. Many have their own currency, although informal trust-based global money transfer systems, like the Indian/Arabic Hawala, are still in place, as this has proven to be a reliable and cheap way to move money from one city to another. The sharing economy is still roaring. And why not? The mega-cities, with populations ranging from 2 to 40 million inhabitants per city, form a living Mesh, a real-life cluster of physical people, as a much-desired counterpart of the virtual social networks. This is how society has found a much better balance than a decade ago. These city-dwellers on all continents are connected to each other as real global citizens. They have gained knowledge of each other’s culture, and have developed a thinking and behavioral code of conduct that actually transcends the old national borders. The local and national governments gave up on any attempts to influence this a long time ago. Due to a lack of funds, the influences of the old governing institutes in society are waning. We see the new global citizens absorbing that local and national vacuum anyway. They realize that the physical living and working environment is just as important to them as the relationship with their virtual network. But it is because of this global connection that information and knowledge flows freely and local problems are solved globally!”

So work, private life and value creation are blurring, as we start to realize that value is more than money. The new citizens of Society30 understand that concept. I think it is both exciting and fun to be such a person, a knowmad of the world of Society30.




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