Last week the Crowd Expedition team visited the Crowdsourcingweek Europe in Copenhagen. At the conference we interviewed 20 speakers in 3 days. In this post we share the interviews on the first day. Theme of the day: Crowd Economy: the big picture impact.
Recap video of the first day of Crowdsourcingweek Europe
Martijn interviews Shelley Kuipers of Chaordix: a crowdsourcing platform to boost innovation at companies. What’s the magic formula for a big company to implement crowdsourcing successfully? According to Kuipers:
1. sponsorship at a high level
2. make a commitment to the crowd
3. transparent communication to the crowd
Claartje interviews Troels Lange Andersen, head of business development at LEGO Group. He tells her all about collaborating with the crowd at online platform LEGO Ideas. “It’s mostly a great way to get market insights. The development of the crowd’s product ideas is mainly an incentive.”
Peter Bæck from Nesta talks about crowdsourcing and digital innovation. “In 5 years, will see the first signs of big institutional change.”
Ken Webster works at the Ellen MacArthur Foundation and know all there is to know about the circular economy. “It’s an economy much fuller of feedback,” Webster tells reporter Claartje. “If we can use products and materials longer, this offers more economic and business value. It’s not just great for environmental purposes, it actually starts with the business and business models and opportunities.”
In the circular economy, we go from products to services. Crowdsourcing is important, because it helps companies to facilitate a service instead of just sell a product. “We don’t want a light bulb, we want light,” Webster explains.
Thomas Diez of Fab Lab Barcelona explains what a ‘fab lab’ is and why, according to him, “the future is now”.
Martijn talks to Joonas Pekkanen from the Open Ministry in Finland. It’s a crowdsourcing platform on which citizen can send in their ideas. When they gather 50.000 supporters, the initiatives gives the idea to parliament. What happens next? Are politicians embracing the initiative?
Photo credit: Sebastiaan ter Burg