On the 31st of March 2017, Best-selling author Joe Pine (“The Experience Economy”, “Authenticity”, “Infinite Possibility”) will host a masterclass in Utrecht (The Netherlands) about how retail companies can offer transformative experiences as a product and get more customers out of it (*).

How can you be perceived as authentic? Check Joe Pine’s TED Talk on “What Consumers Want.”

The masterclass will start at 12:30 with lunch and the final session with Joe Pine at 13:30. At 17:30 there will be a networking session for all registered participants.

For more information visit http://www.basconsultants.nl/brood-spelen/.

*349€ per person. Subscription in a group of three will be 299€ per person. You can register for the masterclass by sending an e-mail to broodenspelen@basconsultants.nl with your name and address.