Instagram is announcing its most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators.

IGTV is different in a few ways. First, it is built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos are not limited to one minute. Instead, each video can be up to an hour long.

The major moments from Instagram's press event in San Francisco on June 20

IGTV will be rolling out globally over the next few weeks on Android and iOS.