By measuring the use of specific words within tweets or other forms of texts exchanged on social media networks, Semantic Polling can draw conclusions of the public opinion on various subjects.

Mostly, Twitter is used for this technique. It is easy to obtain data about certain topics by the use of hashtags or various words and hence public opinion can be easily measured. This raises of course many questions. The main topics of the interview are the different techniques of social media analysis, the privacy of the user and the future of social media analysis.