The collaborative economy is the buzzword of this year. Thanks to new services like Airbnb (no hotels needed, rent other people’s apartments), the LendingClub (no bank needed, lend other people’s money) and Feastly (no restaurant needed, buy food from your neighbour), the trend is visable that the crowd is playing roles that before were businesstasks. We’ve cited him before, but industry analyst Jeremy Owyang sees it as a very disruptive trend that companies should embrace. Let the crowd work for you, is the message in this presentation.

Why?
1) More efficient, as the crowd helps you
2) A long-term relationship with your vested customers
3) New value created between people, means new revenues
4) If you act now, you will have first mover advantage