With the app “ShareTheMeal” the United Nations want to encourage smartphone users to help starving children. The idea: The user donates 40 cents via “ShareTheMeal” and thus virtually shares his food. After registration and entering the payment data it can be achieved with a single click.
The initiative behind the app is organized in Berlin a charitable company. Volunteers and various companies support it. Those who installed the app on their smartphone can donate 40 cents within a second – and that is enough to provide one child in Africa with a whole meal. “ShareTheMeal” starts today in Germany, Austria, and Switzerland and is available for iOS and Android. In the coming weeks, the application should also be available internationally. Already during the first test phase, 12 500 people downloaded the app and shared more than 125 000 meals.
As a first milestone “ShareTheMeal” has intended to provide every school child in Lesotho in southern Africa with a meal because 40 percent of all children suffer from chronic malnutrition there. The 40 cents from the App donation include transport and administration cost and The World Food Programme (WFP) will distribute the food. The app directly shows how many districts in the country are already supplied and where more help is needed.