11.3 The road to Society 3.0: is the ultimate goal in sight?


    Dear reader, you would almost forget that there are still many quangos and governmental organizations that have huge, overhead budgets. And they are putting up a fight for their own survival. However, the revolution is imminent, as their monetary reserves are diminishing at a high speed. So, be prepared for the tidal wave that is crashing in on us. We have the Internet, social networks, value networks, mobile technologies, 3D printing, and we global citizens who want to create new value, globally as well as locally.

    These global citizens ask themselves the following questions: “How are we, as global people, going to reap the biggest effect on society as a whole?” And “how can we contribute, as effectively as possible, to the path of Society 3.0?”

    I am convinced that the biggest impact can be gained through our memberships to organizations: memberships of new network organizations, and of old conventional organizations. We spend much of our time in them. Organizations, especially large ones, are more boundless than governments, for example. Organizations generally have good communication facilities. Imagine if we, as global people, transformed our organizations into Organizations 3.0 that acted and flourished in reciprocity and interdependence. What would be the effects on society? I suggest we tackle our organizations from the inside out, and help them develop into Organizations 3.0. If not, or if the resistance is too fierce, don’t accept that, and move around them quickly to be the cause of their disruption. Ignore them, and by doing so, make them disappear!

    And let’s create more space for independent startups. The political establishment has to act. In the BRIC countries, according to a study by the international accountancy firm RSM, the birth rate for startups is 7 times higher than in Europe. However, the report says:
    “France registers the highest growth of new company formation in the group. This result is surprising given the widely held view of France as an over regulated economy with a rigid labor market… However, in 2009, the government launched a program for small businesses called ‘Auto Entrepreneur’ that prompted a surge in start- ups. The scheme simplifies and reduces the tax liabilities of small businesses, enabling Auto Entrepreneurs to avoid many of the heavy social charges levied on employers in France. While critics argue that the Auto Entrepreneur program has merely created a tax haven for the self-employed, the scheme is widely credited for stimulating new business growth and invigorating French entrepreneurs.”

    This way, we will create some very strong change agents for the interdependent economy, as is our task (and what a beautiful task it is) for Society 3.0’s global people.

    I see already many initiatives in various fields of operation. Individuals are really making a difference and inspiring others. We also see a struggle as the establishment fights innovation, and tries to get the situation under control. Sometimes these fights are nasty: court procedures, lawyers, police, and even more governmental regulations. Let’s not forget that the Industrial Revolution lasted, in some countries, over 100 years. Times are faster. Our revolution started somewhere in the early 1990s, but we may have to keep working on this transformation for at least another decade or two.

    Let’s focus, in the next chapter, more on these new kinds of organizations – their business models, their leadership, and their dynamics…