16.4 Social media guidelines

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    The biggest fear of governments and companies listed on the stock exchange is that their employees consciously or subconsciously send out messages through social media that would be detrimental to the organization. We are talking about inside information, or messages about the Oval Office. Coca-Cola has made its employees very aware of these risks, and has therefore set up an “Online Social Media Certification Program.” The program is structured around ten social media “principles” regarding awareness and training:

    1. Become certified in the Social Media Certification Program.
    2. Follow our Code of Business Conduct and all other Company policies.
    3. Be mindful that you are representing the Company.
    4. Fully disclose your affiliation with the Company.
    5. Keep records.
    6. When in doubt, do not post.
    7. Give credit where credit is due and don’t violate others’ rights.
    8. Be responsible to your work.
    9. Remember that your local posts can have global significance.
    10. Know that the Internet is permanent.

    We have written up “Social Media Guidelines for Stakeholders of Seats2meet.com” as well. You can read them on the S2m website, and I encourage you to use it and spread them around in your own organization. Feel free to copy it!

    Formmer CEO Jonathan Schwartz of Sun, one of the largest software companies in the world, left the company in 2010. He did not hold a press conference, but simply Tweeted a haiku and sidestepped the traditional public relations department of his former employer in the process:
    “financial crisis
    stalled too many customers
    CEO no more”
    Related Content

    Social Media Guidelines of Seats2meet.com