16.7 Personal branding

    57

    “Your brand is what people say about you when you are not in the room”
    Jeff Bezos

    A person can be a brand too, or part of a brand. This is the result of personal branding. It is not unusual for self-employed professionals, but employees of an organization may apply personal branding too, and, with that, they enhance the brand experience of the organization as a whole. I promote the philosophy of our organization by posting on my blog, commenting on other blogs, being active on Twitter, LinkedIn, and Facebook, and by delivering lectures. I may be approached through the Web, and often work to connect people with each other. My business partner achieves this by making videos. Together, with all our stakeholders, we literally put a face on Seats2meet.com and our other companies.

    By using RSS feeds, you can simply propagate your personal brand. Post a message or photo on the Internet, like on a blog, and let it appear on different sites all over the Web. The slide presentations of my lectures can not only be found on Slideshare, but also in my LinkedIn network and on my Web profile page. The same applies to my tweets.

    In short, if you organize your personal branding well, you will be well-positioned on many Internet sites with little effort. The Dutch recruitment specialist Bas van de Haterd argues that, “companies should create more personal brands. People want to do business with like-minded people first and foremost and secondly with companies or organizations.”

    And, that certainly applies to working with or within the new value networks in the Mesh.

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