If you want to claim your position in the clusters of new value networks as an organization en route to tomorrow in The Mesh, you will have to work with minimal standardization and a new informal corporate culture based on trust and open communication. Only then can you seriously make an appeal to autonomy and entrepreneurship in order to excel internally as well as externally around a dynamic organization. It is not a matter of “being social on the side.” It requires a complete new vision on organizing. A vision to rethink the order of things. A vision that answers the question of how to challenge someone within the new value networks to feel, think, and operate with his or her entire capacity for the value of co-creation. Avison of how to supply the stakeholders of relevant information at the right time, so that they can operate independently and thus perform. And, a vision for a style of leadership to keep all of this on the right track.
People operate from within their social networks with the same objective, sharing goals. Knowledge is also being shared, resulting in new knowledge and thus creating new value. In Society30, we are going to collaborate in a different way. And, we do that within open and flat organizations: Social network organizations that are in harmony with their environment, and are therefore sustainable. Individuals profile and organize themselves on the Web and connect with peers on platforms such as Facebook and LinkedIn. Their communication tools are called blogs, wikis, Tweets, Skype, or Google+. For their physical meet-ups, they use event software. Obviously, they communicate in various languages, but the Web translates for them. Groups of people can collaborate, grow organically, and fuse. Computers and software become a service. Many services are free, and content and data are abundant. Thus, access becomes more important than possession, and that becomes a leading vector for Society30. The virtual social networks are the glue for this new value creation.
Sustainable value creation needs the connection between the old financial business models and the new social business models. When the Organization30 collaborates with knowmads, the value creation process is organized through the Social Economic Entities. That means that the known social network groups like Facebook and LinkedIn are a mere starting point for this value creation. Only when traditional organizations start to realize this, they can start thinking in terms of value networks instead of traditional value chains.