4.1 A new playing field

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    “There is a new economic reality parallel to our current conventional economic system,
    where sustainable value is created every day…”
    – Ronald van den Hoff

    Four value systems symbolize Society30 and its interdependent or sharing economy:

    GREEN
    There are feelings of solidarity between people that we are on our way. There are desires for personal growth, attention to the environment, and problems concerning our surroundings. In work, one is motivated by human contact and contribution. There is tolerance for, and acceptance of, differences. Being liked is more important than gaining a competitive edge. The primary values are openness, trust, collectivity, humanitarianism, and learning from others.

    YELLOW
    Thinking in systems. This is the value system in which a quantum leap takes place in the capacity to have different perspectives in life. People are motivated to be self-taught, and are organized in the integration of complex systems. There is an understanding that chaos and change are self-evident. Change is a congenial part of the organizational processes of life. People like challenges. Thinking is characterized by systems thinking – how parts interact to create a whole. Unique talents and idiosyncrasies are seen from the point of view that they can make a contribution to the larger entity.

    CORAL
    People with some connection to the coral value system discover, in the process of aligning the inner and outer world, the understanding that we are the field: there is no inner versus outer world. Continuing to think that way preserves the discrepancy. Our senses mislead our purest experience of reality: the transcendence of duality.

    TURQUOISE
    Comprehensive, with a holistic focus on global renewal and “experience.” There is synergy between all life forms and forces. Work needs to have added value for the complete welfare of life. There are skills to see and respect different perspectives, and among them are many of the underlying value systems. The importance of being aware of energy fields, Jungian synchronicity, having a need to utilize human intelligence, and having the intelligence to work on large-scale problems without sacrificing individuality are emphasized. Planetary problems transcend limited sectional interests. There is a reorganized world with new meaning and welfare for all. People strive for a balance between their inner world and their outer world in the turquoise value system.

    Sources: Spiral Dynamics© and The Cubrix
    Thank you, Marcel van Marrewijk.

    Spiral Dynamics is a bio-psycho-social map of living human systems that focuses on natural designs and offers whole new integral solutions that are ecological, systemic, and life-affirming. In effect, the theory describes and makes sense of the enormous complexity of human existence, and then shows how to craft elegant, systems-based problem-solutions that meet people and address situations where they are.

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