4.3 The rules of the game in the interdependent and collaborative economy

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    The interdependent economy shapes our new playing field for value creation. The personal is global. It is a playing field where we will have to mobilize ourselves to find solutions together. Everybody’s involvement is an absolute condition for this. We are deeply dependent on each other. We can call it a new form of collectivity and solidarity, but it is a solidarity driven by choice, and not imposed by government. It is a playing field where connectivity, sustainability, and reciprocity are the most important rules of play.

    Connectivity
    People are gathering in social networks. Globally, these networks form an enormous potential for (knowledge) workers. The people in these networks share all kinds of data, information, and knowledge in the cloud and supply context with this information. Technology is striding on, resulting in software solutions, large and small, that work smarter using collaboration software, mostly free of charge. Everything is available, and shareable, in abundance. Wherever we are, we have access to our data, systems, and other people from our networks. Modern, open organizations are actively looking to connect and engage with all these people, their stakeholders. They make clever use of their knowledge, and make this knowledge available again to others. This is how people and organizations strengthen each other. So, there is connectivity between people, information, and knowledge. With that, groups of value networks, or value constellations, replace value chains. We call this group of loosely connected, but engaged, stakeholders who share the abundance and appreciating social capital aside from traditional capital, The Mesh.

    Sustainability
    Sustainability does not simply mean working “green” or making “green” products, but particularly, dealing with each other and our resources in a way that is beneficial to future generations.

    A sustainable society:
    – Meets the needs of the present generation
    – Does not compromise the ability of future generations to meet its own needs
    – Provides each individual the opportunity to develop him- or herself in freedom, within a well-balanced society, and in harmony with its surroundings
    (Source: Sustainable Society Foundation)

    Reciprocity
    Value creation conveyed in capital does not just mean money in the interdependent economy. Capital is made up of social capital, the combined transactional value systems (money in the classic sense), and the alternative value systems (or local currency). In this mix of ingredients, reciprocity is much easier, and naturally realized.

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