Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. Typically, it is attractive for telecommuting (“work at home”) professionals, independent contractors, or people who travel frequently and end up working in relative isolation. Coworking is also the social gathering of a group of people who are still working independently, but share values and are interested in the synergy that can happen from working with like-minded, talented people in the same space.
Coworking is vital for organizations without boundaries. Coworking usually takes place in 3rd Spaces, where the reality is augmented by virtual serendipity dashboards, like Seats2meet.com. Coworking is, and was, a typical activity for knowmads creating new value. More and more traditional employees have started coworking, too. Corporations form informal networks with all their stakeholders, including suppliers. When these groups meet and start to co-work, new, economically sustainable value creation will boom.
Research from the Rotterdam School of Management shows that "many people at S2M actively engage in interaction with other coworkers and the pay offs are manifold. Not only does working at S2M increase their social network, it also helps to develop people’s business skills, and improve their products and services.
These personal benefits are then followed by concrete business outcomes such as collaborating on a project or targeting prospects together. Even finding a new job or assignment are not uncommon outcomes at the Seats2meet community. Part of these positive outcomes can be explained by the nature of this coworking site. Using this working space asks people to be open to the exchange of social capital, and therefore coworking at Seats2meet.com enables networking. In particular the diversity of people increases the likelihood of serendipitous encounters. These serendipitous encounters positively affect the creation of social ties and in turn increase the likelihood of concrete outcomes such as collaboration and job creation".