WhatsApp has launched a separate app designed for small businesses to easily connect with customers.
For those who use a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers. The new app offers the following features:
- Business Profiles – to help customers with useful information such as a business description, email or store addresses, and website.
- Messaging Tools – to save time with smart messaging tools including away messages for the customers.
- Messaging Statistics – to review simple metrics like the number of messages read.
- WhatsApp Web – to send and receive messages with WhatsApp Business on your desktop.
- Account Type – to let people know that they are talking to a Business Account.
WhatsApp Business is free and available to download now for Android users. However, there is no mention of an iOS release yet. The app is currently available in Indonesia, Italy, Mexico, the UK, and the US, with a global rollout scheduled in the coming weeks.